What? You need more traffic to your website and don’t have the budget necessary to run a good PPC campaign? You know what you need to do, it’s all right there in front of you. You need to sharpen your pencil (we still have pencil sharpeners right?), and start creating more content for your website. Whether you run an ecommerce store selling key chains or a blog that focuses on paperclips, everyone has something to say. We all know Google loves content.
Maybe it’s just that time of year but Vertical Measures wrote a blog post with the top 50 reasons to start a corporate blog. Here is ten of the top 50 topics to get your blog started:
1.) Use a recent press release – Constant Communication is one of the keys to success.
2.) Discuss and review industry best practices – Opinion-based content dissemination is also encouraged.
3.) Announce a webinar, tradeshow, presentation, speaking engagement, etc.
4.) Create a how-to post – Added value to consumers and shareholders.
5.) Explain your corporate culture – Transparency
6.) Answer a common customer support question
7.) Share a presentation
8.) Publicize a recent charitable donation and your reasons for donating
9.) Highlight a product or service
10.) Review or critique a competitor’s poll, case study or white paper
