Look out big G, Bing is on it’s way to chipping away small percentages of market share each month. Bing is slowly adding really cool features and some like Bing Maps might even trump Google’s offerings. With the power of Microsoft behind it Bing will eventually succeed and become a place where Search Marketers will actually see $$ from their SEO efforts.
Bing has made a conscious effort to keep the homepage or more importantly the search page simple just like Google. Yahoo’s recent changes made things a little to busy for most users. Bing really needs to improve the relevancy of their results as Google still does very, very well in terms of producing the most relevant results for a search query.
Here are Ten Reasons why Bing is starting to catch up to Google, courtesy of eweek.com.
1. Market share means something
Google is easily leading the pack in the search space, but Microsoft is gaining some ground. The latest figures peg Microsoft’s share at 11.5 percent, up from 11.3 percent in January. On a month-to-month basis that’s not much, and Microsoft’s gain is mainly at the expense of Yahoo at this point. But cumulatively, since Microsoft launched Bing, its share gain is nothing to scoff at.Microsoft’s share was a fraction of that before Bing was released. As more and more people use Bing, some are obviously liking what they see. That could be troublesome for Google in the future.
2. It’s simple too
One of the issues that affected Yahoo search in recent years was that its search page had become increasingly cluttered and confusing. This proved to be a major turnoff for users, especially compared with Google, which offered a simple page with just a prominent search box. Users liked it and kept coming back. Bing’s search page is also simple. It also presents prominent search box, making it easy for novice Web users to input a query and move on. Simplicity is essential in search.
