First off let me saw that I’m in favor of the this new change fir 2010. Breadcrumbs have always been a good practice for any well organized website. They improve site usability but now can help your search engine rankings. For websites that contain breadcrumbs, Google is starting to show them underneath each individual listing. It’s not available you every site, but for the listings that do exist I can see this being very beneficial. I can see this feature being particularly useful to the end user, showing for example direct links to a product’s category for an online shop’s listing.
Site owners can take advantage of this now by introducing breadcrumbs to their sites on any relevant pages. It’s always worth adding them to pages, as even if Google don’t add them to your site’s listing, it’s good practice to add them anyway because breadcrumbs improve site usability but they could also help with your search engine ranking.
