Many of us know the challenge of DIY Internet Marketing, for some industries it isn’t the easiest consulting job to take on. Luckily, paid links are still a viable tool in the Marketer’s toolbox. Paid links will help you achieve the rankings your clients deserve once you’ve done the proper SEO and developed great content. Don’t cut corners because you’re going to use paid links. I’ve personally seem it time and time again, a website owner thinks he’ll get to the top of Google for ‘hiking shoes’ but the meta date on his site is all about hiking trails in the Southwestern US. Never mentions his keyword ‘hiking shoes’ anywhere on the front page of the site. You cannot get results like that anymore, you still need to do the work.
Paid links are used to enhance or supplement a marketing campaign. They are the equalizer in most verticals. They allow online casinos to rank ahead of Wikipedia, they allow smaller bookstores compete with the big guys. When used effectively you can and will see results. So, you’re working on a client site and you need a few links because they aren’t over the hump on their #1 keyword yet. Check out Intellilinks, it’s a new link broker that works as a marketplace where you can buy or sell links. I personally have been using them for 6 months and the results have been fantastic.
I also have a site of mine listed and it’s been selling two links on it for the last 3 months. Intellilinks has a good mixture of Publishers and Advertisers, about 4 to 1. So far I’ve been able to get just about everything I have needed. There are some areas where you’d like to see some expansion in the selection of the sites but for the money Intellilinks is the best site out there for the DIY’er.